Rebecca Minkoff

Rebecca Minkoff is a digitally-forward, fashion industry leader that specializes in luxury handbags, accessories, footwear, and women’s apparel.

The Challenge

After years of being on Magento, Rebecca Minkoff had hit a wall in their ability to grow on the platform. They were unable to quickly scale and had concerns with Magento’s integration capabilities with third party technology. They approached BVA looking for a more agile solution to digital commerce.

In only four months, we migrated 26,000 SKUs from Magento to Shopify Plus and implemented a comprehensive user interface (UI) refresh to prepare the brand for the upcoming holidays.

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Accomplishments

Shopify Plus allows Rebecca Minkoff to launch collections and products without a development team. A consistent release of new, appealing content has greatly helped the brand retain the attention of today's young consumer.

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The Benefits of Speed & Flexibility

No longer reliant on the time-intensive process of maintaining a fragile Magento website, Rebecca Minkoff gained the ability through Shopify Plus to make quick customizations, automate campaigns, and capitalize on industry trends faster than their competition.

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More Time to Focus on Growth

With Shopify Plus, we are able to develop and launch new commerce functionality twice as fast as when the brand was on Magento; this means less time on maintenance and more time to focus on growing the Rebecca Minkoff business.

Summary

A Future-Proofed Magento to Shopify Replatform

Migrating Rebecca Minkoff from Magento to Shopify Plus gave the brand increased speed and agility that set them up for accelerated growth. With less time and effort needed to customize and maintain their website, we have more capacity to focus on strategy and scalability as their agency partner.

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