It’s estimated that the average consumer is exposed to around 10,000 impressions a day (Forbes). As a consumer, that number sounds overwhelming, but as a DTC brand, that reach can be incredibly difficult to achieve. While it’s tempting to look at large companies and try to replicate their marketing approach to be everywhere, all the time, that’s not realistic for everyone. Especially when DTC brands are focused on eCommerce, revenue, and business growth, how are you expected to also think about which advertising channels are best for you, and how much budget to allocate per channel? At BVA, we take a step back and look at the data, business information, and future goals, in order to recommend the right channels and marketing mix to reach your target audience and revenue goals.
We take the guesswork out of trying to reach your audience, with our data driven decision making and strategic full funnel approach to determine the best digital marketing strategy for your brand. We work with you to turn your business goals into tangible results in order to not only grow your brand, but overall digital presence too.
BVA’s Digital Marketing Strategy Services
When partnering with BVA, we’ll take the time to learn about your brand, and provide a marketing plan customized specifically to your goals and target audience. When partnering with BVA for media services you’ll receive:
- Customized Media Plan with clear goals and audience targeting recommendations for each channel.
- Budget recommendations by channel with projected monthly revenue and return on investment.
- Dedicated Digital Marketing Manager with a full understanding of your DTC brand who serves at the point person and day-to-day contact for media needs.
- Full team of strategic marketers who are experts in their respective channel and dedicated to your brands success.
- Regular Reporting and Planning Meetings in order to evolve and optimize your marketing plan on a consistent basis.
Our Thoughts on eCommerce Digital Marketing
The internet has made the average consumer a very educated one, and because of that, the shopping journey is no longer linear. In order to stay in front of the consumers in the right way and with the right messaging, we believe in taking a full funnel approach to advertising. A full funnel marketing strategy ensures you’re with your consumer from the time they begin searching for a product or service, all the way to their final purchase.
We feel it’s as important for brands to have a presence on high-funnel, brand awareness, channels as it is for the low-funnel, conversion driving ones, that ultimately drive revenue. We create this full funnel approach, by mixing in some of the tried and true channels such as Facebook, Google, and SEO, with channels you may not have previously considered, like Affiliate and Influencer marketing. A full funnel marketing strategy looks different for every brand, and our team of strategists will develop a plan that ensures you’re meeting your customers with the right info no matter where they’re at in their buying journey.
See What Our Clients Have to Say
When it came time for us to step up our game, BVA's strategic approach made it clear they were the right partner for us to invest in.
BVA has been a tremendous strategic partner on both the Paid Media and Storefront sides of our business. Their depth of skill and knowledge, coupled with strong account and project management expertise has been and will continue to be a major asset to our team.