Affiliate
Marketing

About

Affiliate marketing generates 29% higher revenue per affiliate customer each year. Affiliate Marketing is a low risk, pay-for-performance channel where the merchant only pays the publisher when a sale is generated.

This service has a wide reach, various promotional methods, and actionable data and KPI measurements. An Affiliate program can be tailored to align with a merchant’s overarching goals (i.e. ROAS, Product Margin, Sales, New Customers). With over 20 years of experience in the Affiliate Marketing space, the BVA team leverages strong partner relationships to drive results for your brand.

BVA’s Affiliate Marketing Services

  • Define core objective of affiliate program, identify KPIs (revenue, AOV, new customers) aligning with objectives and utilize successful strategies to meet/exceed those goals
  • Develop comprehensive recruitment strategy based on research, target audience, and business goals and objectives
  • Ongoing communication and negotiation with partners to encourage new content creation
  • Regularly scheduled newsletters sent to all affiliates joined to the program announcing new product launches and promotions
  • Asset management within platform (banner ads, text links and deal management)
  • Bi-weekly status updates & monthly reporting
  • 24/7 brand monitoring and partner compliance

BVA’s Affiliate Publisher Types

  • Coupon
  • Loyalty
  • Trademark Plus (TM +)
  • Sub Affiliates
  • Content
  • Review

How Does Affiliate Marketing Work?

Affiliate Marketing is a low risk, pay-for-performance channel where an online retailer only pays a commission to an external website when traffic or sales are generated from its referrals.

Affiliates (i.e. the external website partners) have a wide reach that connects brands to millions of potential consumers that the merchant may not have had access to otherwise. These partners provide a competitive presence for advertisers when consumers are actively evaluating products and making purchasing decisions. An affiliate program’s strategy should address the brand’s overarching goals, whether it be ROAS, new customers, top line revenue, etc.

Key Benefits of Affiliate Marketing

  1. Expands advertiser’s reach to additional marketing channels not reached through other digital media channels
  2. Provides data insights that are actionable and that can be measured through an affiliate network platform
  3. Can be tailored to a brand’s overall goals

Our Affiliate Marketing Industries

  • Retail & Apparel
  • Consumer Packaged Goods
  • Higher Education
  • Beauty/Skincare
Quotation Mark

When it came time for us to step up our game, BVA's strategic approach made it clear they were the right partner for us to invest in.

Work With BVA’s Affiliate Marketing Team

If you’re ready to get started on leveraging your brand’s presence online, our experts are ready to chat. Drop us a line if you’re interested in learning more about BVA’s affiliate marketing services.

Affiliate Marketing FAQs

  • How do you find affiliates to work with? We use 3rd party recruitment tools, Affiliate Network Platforms, Networking Events and Conferences and most importantly our BVA Agency Database
  • What KPI’s should I measure? An affiliate program will vary on a client’s goals, but can be tailored to their overarching business goals. In Affiliate, we can measure:
    1. Return on Ad Spend (ROAS)
    2. Revenue
    3. Traffic (Clicks)
    4. Average Order Value (AOV)
    5. Conversion Rate (CvR)
    6. Orders
    7. New vs. Returning Customers

Get
Started

LET’S START
YOUR PROJECT

Personal information
Your project
/ Check all that apply
Whether it’s a net new commerce presence or a migration from another platform, let’s build a beautiful, high-converting website on Shopify Plus that drives revenue and accelerates your brand.
Interested in an iterative approach to measurably optimizing your commerce presence? Let’s develop and execute a month-over-month strategy and workstream that supports your business while also prioritizing efforts to maximize ROI.
We believe that no matter your industry, or brand life stage, subscriptions can be a valuable and powerful tool, but to create sustainable growth you need the right foundation and a data-driven ongoing plan.
So you’re launching a new brand, eh? From financial modeling and competitive research to concept building, brand identity construction, package design, and more, we’ll help you turn your idea into a new brand that’s poised for growth.
From product photography and brand creative to personalized shopping experiences and immersive user experience design, let’s give your brand and/or website a creative refresh that will guide your customers down an accelerated path to purchase.
We know how to find your customers in the right place and at the right time. Let’s acquire and retain those with the highest lifetime value through SEO, email, paid search, display, paid social, influencer, and affiliate marketing.
Looking to drive more sales through Amazon or another marketplace? We help brands determine if, when, and how to get the most out of Amazon as well as other marketplace platforms. Let’s optimize your approach and strategy to maximize long-term profit.
Estimated Annual Budget
BVA requires the personal information requested above in order to contact you regarding our products and services, and also with additional news and/or content offers. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our privacy policy.