The higher education landscape has evolved in the midst of COVID-19. Students are now more invested in looking for remote learning and financial aid opportunities, in addition to seeking inclusivity and career choices that align with the programs your institution offers. In response, a strategic omnichannel approach to marketing for higher ed will help increase reach, engagement and improve enrollment rates.
BVA is a full-service marketing agency for higher ed that is focused on leveraging the power of technology and data to make informed advertising decisions for your college or university. What sets our team apart from other higher education marketing agencies is how we integrate our proprietary lead management system with your CRM to ensure we’re optimizing campaigns for the right prospective students. Our team has 10+ years of experience working with various universities across the country and understands the challenges and opportunities of advertising in the education industry.
Learn how your business can leverage Google and Microsoft paid search for the back-to-school season.
Learn how your higher education institution can leverage multiple marketing channels to reach enrollees at all stages of the marketing funnel.
Our higher ed marketing team has experience cutting through the clutter of social media with advanced knowledge of budgeting, creative best practices and copy on Linkedin, Tik Tok, Instagram, Facebook and more.
BVA’s media team can help improve your ROAS and leverage budgets across paid media channels to ensure your back to school and admissions season campaigns are fully funded and high-converting.
Ensure the helpful content on your website is keyword-rich so your higher ed establishment can rank at the top of Google and drive more organic traffic to your site.
Capture customer loyalty through strategic campus newsletters and promotional emails.
College and universities can run display advertisements to improve reach and keep top-of-mind to prospective students.
BVA has a proprietary lead management system that allows us to join lead data with enrollment data so that we can attribute your media performance to enrolled students at the ad group and campaign level.