According to a Mckinsey study, the global wellness market was estimated at more than $1.5 trillion in 2021, with annual growth of 5 to 10 percent. Health and wellness companies have already started to adopt a DTC model to capitalize on available market share. DTC health and wellness brands are faced with many advertising challenges, including reaching new, qualified audiences, while adhering to guidelines set by entities like the Food & Drug Administration. With trending industries like Cannabis and nutrition supplements leveraging eCommerce to reach new markets, merchants are having to come up with innovative ways to capture customer attention.
Gen Z’ers and Millennials care more than ever before about the types of products they consume and the values of their favorite brands. According to Nielsen, Gen Z’ers are more willing to pay a premium for healthy products such as natural products or those that are more sustainable. With the emphasis on health created by the COVID-19 pandemic, older generations have also adapted to newer ways of shopping. No matter what your offering is or which channels your brand is in, an immersive website experience and omnichannel marketing strategy is necessary for growth.
Thus, DTC health and wellness brands must have a strong online presence backed by an experienced marketing & website agency.
Shopify Plus is the best CMS for health and wellness brands to create immersive experiences and high-converting websites. The BVA design and development teams will transform your online storefront into an exciting customer experience.
We help DTC health & wellness brands develop a subscription model that suits their needs and leverage data and analytics to improve customer loyalty and repeat orders.
BVA uses data and industry experience to design and create new collateral for the website, as well as product photography that attracts the attention of buyers. Our UI/UX agency is experienced with health and wellness client websites. We use advanced data and tools to guide decisions on how customers can best interact and convert with your site.
Through strategic partnerships and loyalty programs our affiliate marketing agency can secure a strong return on ad spend (ROAS) and get your health and wellness products in front of qualified audiences.
Educate your customers through keyword-rich content on the health benefits of your product. Become the most authoritative brand in your space for all queries you want to rank on Google for.
Target audiences can drastically differ depending on which product you’re looking to promote. BVA’s strategists and technology partners can help deliver unique, personalized experiences for your storefront to help drive more conversions.