It’s never been a better time to be a consumer packaged goods brand who wants to launch a direct-to-consumer channel. Old worries about channel conflicts are fading as traditional retail channels also embrace eCommerce. Costs required to design, implement, and launch viable D2C channels have also plummeted with the rise of solutions like Shopify.

Smaller CPG brands can now reach consumers directly with minimal investment without having to wait at the back of the IT queue for resources and budget.

So where do CPG brands go from here? BVA recommends CPG brands focus on 3 tactics to succeed selling directly:

  1. Solve real problems for specific consumers. In a marketplace that grows more crowded every year, mass appeals and messaging are not effective. Show consumers how your offering makes their life more efficient, healthy, convenient, or fun.
  2. Adopt a test-and-learn approach to everything. Today’s D2C market evolves rapidly. Build a digital business that thrives on change and is not afraid to try new things – backed by meaningful data.
  3. Leverage cross-brand insights. Traditional CPG companies can draw insights across multiple brands. Share data across brands and find creative ways to meet consumer needs with complementary offerings.

In this resource hub, we expand upon these tactics and offer insights from our team and technology solutions partners.

Optimizing YourCPG eCommerce Website






Brands we've worked with

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