Learn about how CPG brands are taking themselves online through direct-to-consumer eCommerce websites on the Shopify eCommerce platform. In this article, we’re discussing the business reasoning behind a DTC store and the benefits of using Shopify.
Learn why site speed is important for core success metrics such as conversion rate, and how merchants can leverage tools like Yottaa to optimize it.
If you’re a CPG brand going direct-to-consumer for the first time, designing a website that drives users towards conversion is one of the fundamentals for growth. Learn BVA’s top advice for increasing conversion rate on your eCommerce website.
One of the appeals of the Shopify platform for brands new to DTC? The ease-of-use and automation capabilities. Learn more about how to leverage Shopify’s automation in order to optimize core parts of your business operations such as order and shipment flows.
Learn why optimized UX design is essential for creating a DTC brand that customers love and which elements brands should focus on to ensure an online customer experience that will make them stand out.
With an increase in non-compliance lawsuits and a large segment of consumers having disabilities, this article discusses why ADA Compliance is important in order to meet your business goals. Learn how to become compliant from BVA’s ADA Compliance partner, eSSENTIAL Accessibility.
Social media channels have become increasingly more integrated into the buyer’s journey. Learn how CPG brands are setting up shop right in social media to meet customers where they’re at and drive quick conversions.
With many digital channels to choose from, it’s important that CPG brands are present where their target audience is. Learn about how WD-40 leveraged Connected TV to grow their online consumer base.
With CPG brands being discovered and bought through many channels, it’s important for brands to develop an omnichannel strategy. CPG brands like Native are not only available in-store through retailers like Target, but they also have a strong online DTC presence.
We’ve talked a lot about CPG brands that are launching online, but what about the digital natives that have expanded to brick-and-mortar and big-box retailers? eCommerce may be booming, but if you’re a CPG brand and you’re not offered in-store, there’s a good chance you’re missing out.