Bronto is Closing: How to Migrate Your ESP
As announced in early March 2021, email marketing platform Bronto will officially have its End of Life on May 31, 2022. In light of the news, many merchants have been left on the hunt for a new solution in order to get their data fully migrated before the platform closes shop.
Migrating your Email Service Providers (ESP) can be a daunting task not only because the merchant has to transfer all of their mailing lists, but they also have to find a platform that will provide the right features to grow their subscribers and reach their revenue goals.
In this article, you’ll find the advice BVA is currently giving to our merchant clients on Bronto, and how we’re helping them make the transition to a new platform.
Why You Should Migrate Now
Even though Bronto’s expiration date might seem far away, many customers are already evaluating alternative solutions to be fully migrated and ready ahead of the holiday season.
It can take time to familiarize yourself with a new email provider and to build your sender reputation, which is why we recommend Bronto customers make the move to Klaviyo between now and September 2021.
“Brands should start evaluating alternative email service providers now, and decide whether or not they have the capabilities to complete the migration process in-house,” advises BVA’s Senior Email Marketing Manager, Morgan Maguire.
Selecting the right ESP (what you should consider)
When selecting a new ESP, it’s important to consider your current email marketing needs and what you anticipate you’ll need in the future.
Here’s a checklist of key considerations during your search:
It’s also important to understand if your brand is trying to start with a clean slate, or replicate what you’ve already been doing. Especially if it’s the latter, you’ll likely want to ensure you’re choosing an email marketing solution that allows you to recreate workflows and templates as painlessly as possible.
Many of BVA’s clients have chosen to migrate their email marketing campaigns from Bronto to Klaviyo in light of the recent news. BVA is a Gold Klaviyo partner and our email strategists have a strong relationship with the platform. Our team has seen it repeatedly deliver results for our clients.
Sunsetting Your Bronto Account & Setting Up Klaviyo (Dos and don’ts)
If you’re migrating from one ESP to another, it can seem like a bit of a headache to transfer all of your historical data to the new platform. It’s important to remember that it takes more than an export/import of your contact lists into the new platform; you’re going to want to be able to migrate historical information, segmentation, and in some cases, workflows.
As you sunset your Bronto account, make sure you:
When it comes to migrating to your new Klaviyo account, after you make sure you have everything you need from your Bronto account, here’s a few things to keep in mind that you should DO:
In addition, it’s important to avoid some crucial pain-points during the whole process. Ensure that you DON’T:
Work with BVAMigrating from one ESP to another is a delicate project that requires technical skills and in-depth knowledge of the different email providers. Unlike traditional email agencies, our cross-functional teams’ expertise in both Shopify development and email marketing guarantees a secure and painless transition.
With BVA, our team will work with yours to:
Reach out to our team here!