Dos and Don'ts of Pinterest Advertising for eCommerce
Pinterest is a unique Social Media platform that sets itself apart from the competition because users are motivated to save pins, items, and products for themselves as well as send them to others. 85% of weekly Pinners have made purchases based on the content they saw from brands on Pinterest, making this a great platform for DTC merchants.
In this article you’ll learn about the users who spend the most time on Pinterest, the do’s and don’ts of Pinterest advertising, and why eCommerce brands need to start creating a presence on Pinterest.
Why Do eCommerce Brands Need Pinterest Advertising?
According to Pinterest for Business, “Pinterest is a full-funnel solution that reaches high-intent audiences. It’s the only platform where people actively plan for what’s next, so you can reach them at critical moments throughout the decision-making process.”
Image from Pinterest.
So, what does the business impact of Pinterest Marketing look like in numbers? According to Shopify:
- 77% of weekly Pinners discover new brands or products on Pinterest.
- 84% of weekly Pinners use Pinterest when actively considering products/services to purchase but are undecided.
- 40% of Pinners have Household Incomes of more than 100k annually. This means that Pinterest attracts users with higher disposable income that are more likely to spend on everything ranging from food to luxury goods.
With users like this, Pinterest is a necessary part of many merchants’ growth marketing strategies.
Pinterest for eCommerce: Do’s
Stay competitive, become more discoverable, build your brand image, and drive sales with Pinterest Advertising. Learn the Do’s and Don’ts of Pinterest Advertising below!
Do #1: Make Your Brand the Focal Point.Put your product, service, or brand front and center. Be sure to include your logo and showcase your personality!
Do #2: Optimize your Pin CopyHaving clear Titles and Descriptions will help your Pins get discovered in search. Use up to 100 characters for your Title and up to 500 characters for your Description.
Do #3: Show, don’t tell.Pinterest is a very visual platform, and it is important your Pin tells a story. Use text overlay and call-to-actions so Pinners understand the action you would like them to take.
Pinterest for eCommerce: Don’ts
While there are many benefits to advertising on the platform, it is important to keep in mind what not to do when starting your Pinterest journey.
Don’t #1: Don’t Use Low-Quality Images or Videos for your PinsSince Pinterest is a visual platform, it is important to make sure the creative you choose for your Pins is bright & eye-catching, and always high-quality.
Don’t #2: Don’t Guess Your KeywordsWhile Pinterest is a Social Media Platform, it also doubles as a Search Engine. Make sure you Keyword Research to discover what terms your audience is searching for, and show up there!
Don’t #3: Don’t Leave Your Domain Unclaimed“In a February 2021 study of over 2m accounts Pinning in November and January, fully 80% of those consistently enjoying higher than average engagement rates had claimed their domains on Pinterest. Compare this with under 3% of the consistent under performers,” cites Tailwind.
BVA Has Pinterest Advertising ExpertsIn summary, if you are a DTC brand and are looking to increase website traffic, drive more sales and increase ROAS, measure results in real-time and gain access to helpful insights directly from the platform, then Pinterest is the platform for your next campaign.
Want to chat about how to launch your first Pinterest campaign? Reach out to our team here!