Creating A DTC Brand People Advocate For
So you’ve got the product, built the website, and developed an eCommerce presence-- now what?
With rising customer acquisition costs and social proof increasingly more significant to the buyer’s journey, it’s important to cultivate a brand that people connect with enough to share it with others. Creating a direct-to-consumer business and website is one thing, but creating a brand that people love and advocate for takes a bit more thought and time investment. In this guide, you’ll learn directly from solutions experts growing the most disruptive and beloved brands in the DTC space.
We’re covering everything that goes into creating a brand that drives customer advocacy-- ranging from loyalty & rewards, personalization, to customer support. Featuring BVA's strategic partners, Nosto, Gorgias, Klaviyo, and Yotpo, we've gathered insights from the best in the business. In this blog article, we're giving a sneak peek at the content you'll find in the guide introduction.
Why this mattersWhy do direct-to-consumer brands need to invest in measures and solutions that foster brand advocacy? Let's discuss.
What are brand advocates?In the age of eCommerce, there has only been an increase in user generated content (UGC) online. Online shoppers frequently rate, review, and promote their favorite brands through varying digital channels. Brand advocates are customers that are not only loyal, but also those who actively share your brand’s offering through platforms like social media. By gaining brand advocates, not only are you increasing a customer’s lifetime value, but you’re also working to increase acquisition. If that’s not a win-win situation, we don’t know what is.
Why do DTC brands invest in this?According to Forbes, 8 out of 10 millennials will not purchase a product before reading reviews online. Equally important, 76% of Gen Zer’s believe that brands should reward repeat customers for their business, and 71% want the online shopping experience to be personalized. What does this mean for merchants? You have to implement solutions that will address consumer needs and ensure that your business is built on a foundation suitable for a market where consumer expectations are high. BVA and our agency partners have worked with hundreds of brands in order to ensure their eCommerce stores are poised to not only get the job done, but to scale your business. By strategically addressing personalization, customer support, and creating an all around exceptional customer experience, your brand will be able to nurture the customer relationships you have and also acquire new ones.
"On average, brand advocates are worth around 5x more than average customers. They spend more than others per transaction and over time, but their real value comes when they share their passion with others."
"Advocates who share their passion lend your brand an authenticity you cannot buy, and build a viable community of like-minded enthusiasts. Invest in platforms that help identify and nurture brand advocates to unlock rapid, high growth." Doug Hollinger, VP of Strategy at BVA.
How To Create Brand Advocates: Download the Guide
In this guide you'll learn: