Bronto is Closing: What this Means for the Future of Email Marketing
In March 2021, Oracle Netsuite declared the end of life for the Bronto Marketing Platform. All users of the Bronto email marketing software will have to migrate to alternative platforms by May 31, 2022.
In their official message to current customers, Oracle stated:
“...the Bronto Marketing Platform has been assigned End of Life status and the last date of service will be May 31, 2022. The Bronto service and any related ACS or Professional Services you may have ordered will be supported until the end of the last date of service. You will be able to continue to use the Bronto service until the end of the last date of service and if you choose, you may renew your services until our last date of service, May 31, 2022.”
Currently, Bronto’s software provides email marketing automation, personalization and reporting solutions.
What Are Bronto Email Marketing Users Doing Now?
If you’re a direct-to-consumer brand currently relying on Bronto software as your Email Service Provider (ESP), the news may lead to a dinosaur-sized headache. But what is the future of email?
Many brands that are Bronto software customers are already in the process of evaluating alternative solutions. There may still be a year before Bronto officially closes shop, but it’s important to start exploring new ESPs now in order to allow for enough time for the migration.
“Although Bronto's last date of service isn't until May 2022, time always goes quicker than we expect and migrating from one email service provider to another is a big project.”
“Brands should start evaluating alternative email service providers now, and decide whether or not they have the capabilities to complete the migration process in-house,” advises BVA’s Senior Email Marketing Manager, Morgan Maguire.
Hire Email Marketing Specialists
With this big change in the digital marketing space, it may be difficult for merchants to know which solutions partners to turn to. Beyond the email marketing platform your brand chooses, optimizing your email marketing strategy is something that often requires time and investment.