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Affirm Announces Partnership With BVA

Affirm, the buy now, pay later (BNPL) financing solution, recently announced the launch of their new partnership program and chose to work with BVA, the leading commerce agency to launch and grow direct-to-consumer (DTC) brands on Shopify Plus, as its first agency partner.

"With the launch of Affirm's partner program, we are thrilled to be collaborating with BVA. BVA's industry leading Shopify and DTC expertise pairs perfectly with the unparalleled payment experience Affirm provides." Kelly Stein, Partner Manager at Affirm

Affirm offers online shoppers a more transparent and flexible alternative to credit cards through split pay options and installments. The company, well-versed in the eCommerce industry, already works with large DTC brands such as Peloton (PTON), Casper, Brooklinen, and Warby Parker.

In 2020, Affirm entered an exclusive partnership with Shopify to power Shop Pay Installments in the United States, and recently announced its flexible payment solution will soon be available to Amazon.com customers at checkout.

Since its creation in 2013, BVA has launched more than 200 brands on Shopify and has helped DTC leaders such as Rebecca Minkoff, Tommy John, Chubbies, Native (P&G), RedBull and UNTUCKit grow on the platform.

“With most Millenials and Gen Z consumers turning away from credit cards, we see tremendous potential in eCommerce for BNPL financing solutions like Affirm. Brands already on Shopify should strongly consider using Affirm to offer flexible payment options.” Cecile Nicholson, Partner Account Manager at BVA

Moving forward, BVA and Affirm will work together in their mission to grow DTC brands and make consumers' lives easier by delivering seamless shopping experiences.

Interested in adding Affirm to your store? Apply here.